Azure Wolf

How To Become An Independent Music Artist?

• Richard Rodriguez
• 26.09.2022
• 0
• 28

Partner Log In

1. Being able to compose and play one’s own unique music is a significant component of being a musician, regardless of whether one is working on their own or as part of a band.
2. Write Write Write!
3. Practice, Practice, Practice.
4. Go Out There and Play Some Gigs!
5. Maintain a Positive Image at All Times.
6. Take charge of your own career.
7. Social Media.
8. You can save money by completing the task on your own.

Meer things

How much do independent music artists make?

MIDiA The majority of generalizations about professional musicians seem to fall into one of two categories: either they are a world-famous troubadour who plays in arenas and lives a lavish lifestyle, or they are a struggling artist who plays in dive bars and refuses to get a “regular job.” If you look at the world as it is, you’ll discover that the majority of musicians fall into a category that is somewhere in the middle: they are independent artists who want to earn a livelihood off of their music and do so in a number of different ways.

Independent artists are not only more prevalent in the music industry as a whole, but they are also the sector of the recorded music industry that is expanding at the quickest rate. This is due to the fact that major labels are increasingly becoming less important. According to a recent research that was compiled by MIDiA Research in collaboration with the digital music distributor Amuse, independent musicians brought in more than $643 million in 2018.

This figure represents a 35% increase from the previous year. According to Diego Farias, co-founder and CEO of Amuse, the increasing number of independent musicians is a harbinger of tectonic shifts that are on the horizon in the music industry. Their will be new major actors and new ways of conducting business as a result of there being less of an adherence to labels.

For example, there will be fewer managers and more short-term contracts. “The majors are expanding at a sustainable growth pace, but this segment of the industry is just booming,” he added. “The majors are growing at a sustainable growth rate.” There is now something taking place that will have a significant effect on the industry as a whole.

MIDiA A musician’s capacity to create music and establish their career at their own speed and in their own unique style is fueled by technology improvements that allow them to share their work with the world. These advancements also allow them to do it in a manner that is authentic to them.

Eighty-three percent of independent musicians stated it is crucial for them to preserve creative control over their music, however only seventy-four percent of artists signed to labels answered the same thing. Artists that fall into both of these groups believe that artists have greater control over their careers than at any other time in history.

Because of this sense of empowerment, artists no longer view signing to a label as the path to achieving their goals in the music industry. In spite of the fact that artists are maintaining control over their creative processes, earnings continue to be a significant barrier for those who want to make a living in music.

1. According to the survey, approximately eight out of ten musicians do not earn enough from their music careers to be free from concern regarding their financial situations.
2. Around half of all musicians, regardless of whether they are signed to a label or not, report that they frequently struggle with cash flow issues due to the unpredictability of their revenue.59% of independent musicians indicated they were regularly worried about their financial condition, compared to 48% of label artists who said they were frequently worried about their financial position.

The survey also alludes to the reality that having a big label agreement does not ensure success. The average income of both types of musicians depicts a comparable picture: independent musicians earned an average of $12,860 per year from their music, while label musicians earned an average of $23,913 per year.

• When compared to label artists, 61% of independent musicians have an annual income of less than $10,000 from their music, while only about three-quarters of independent musicians fall into this category.
• This research lends support to a proposition that is already common knowledge among professional musicians, namely that being signed to a label, despite the fact that it may be advantageous for sales and distribution, does not ensure financial success.

According to Farias, “Regardless of your standing, a large number of the artists in the report require additional money in order to be able to continue their lives.” MIDIA In light of this goal, the firm owned by Farias is actively searching for novel approaches to the problem of compensating musicians for their labor.

Amuse is a new sort of record label that was developed on top of a free music distribution service. It was established by individuals with backgrounds in both music and technology. It enables its artists to keep one hundred percent of the royalties and rates they earn. The team behind Amuse is also attempting to create new methods to help the expanding number of independent artists.

One such initiative is called Fast Forward, and it provides musicians with up to six months’ worth of their future earnings based on forecasts derived from the platform’s data. According to Farias, the business as a whole is considering new approaches to collaborating with artists.

Younger artists are not aware with the notion of managers who assist them catapult to fame; instead, they have witnessed YouTubers or influencers who make millions off of distributing their own product. Younger musicians are also not familiar with the concept of record labels. In addition, short-term contracts, as opposed to long-term agreements that keep artists locked in for the duration of the arrangement, are becoming a popular method of giving artists more control over their own work.

The MIDiA poll also looked at the mentalities and motives behind what different types of musicians regard to be successful in their chosen area, and it found that there was some variance depending on whether the musicians were independent or signed to a label.

1. Achieving respect and recognition within one’s scene was chosen as the most important indicator of success by both groups, but the answer was significantly higher among musicians signed to record labels (87%) than it was among independent artists (53%).
2. Only 35 percent of label artists believe that cultivating a following of any size is necessary for success, whereas 50 percent of independent musicians agree with this statement.

When musicians were asked if success looked like developing a huge worldwide fan base, the figures practically reversed: 37% of independent artists agreed, compared to 52% of label artists. This suggests that success for independent artists may be defined as building a large global fan base.

According to the survey, “artists today perceive labels as merely one more viable means to an end.” Despite this, fewer than one in five artists have stated that they believe signing to a label is a measurement of success. These findings suggest that there may be a shift occurring in our conception of what it means to be a professional musician.

Artists who choose to make their living in music are not necessarily looking for a traditional or even a very luxurious path to success, despite the fact that the dream of a worldwide tour and a magazine cover may still reside in the minds of teenagers plugging in an amp for the first time or hopeful singers posting video after video of pop song covers.

Is it possible to make it as an independent artist?

What are the advantages of working as a freelance musician or an artist? – Because the multiple facets of the music industry are so infrequently depicted in popular culture, it can be difficult for musicians to navigate those facets when they arise. For a musician, some of the challenging difficulties they may face include dealing with abuse on social media, coping with negative reviews, and managing their workload.

1. However, one component that is commonly depicted in films is the decision that an artist must make regarding whether or not to remain independent or to join with a large record label (who will usually be portrayed as a big corporate villain).
2. The fact that this is such a popular cliche is likely due to the fact that deciding whether or not to pursue music as a vocation is without a doubt one of the most difficult choices that an artist will face early on in their career.

But as compared to accepting a contract with a record label, what are the genuine advantages of working as an independent artist? Do you find that being independent has more benefits than drawbacks? How can you choose which of these choices is best for you and the music you make? There are a lot of different things to think about, and you need to be aware of all the perks and drawbacks of the different possibilities.

When you sign with a well-established label, first and foremost, you are becoming a member of an organization that already has its own procedures and methods of operation. They have developed contracts that are beneficial to the expansion of their firm, and you are, for all intents and purposes, only another asset of that corporation.

When you are an independent business, you have complete control over every facet of your brand and unrestricted discretion over the path your company will follow. They may be able to maintain a large degree of involvement over choices that affect both your personal life and your work life, depending on the contract.

Do not be fooled; some of these choices might have significant repercussions. For instance, they will probably determine how to brand you, how to promote you, and what your public image will be like as a result of their decision. There will be other compromises that need to be made for subsequent selections.

If you were an artist, how would you react if a label told you that you needed to change the way that you make music? Musicians that want to maintain their autonomy do not have to worry about the demands of producing work that isn’t truly theirs in order to appease the “higher-ups” in their industry.

The possibility for unrestricted earning rights is the second key advantage that comes with making the decision to remain independent. When you are just starting out in the music industry, it’s possible that you won’t have a firm grasp on how precisely you may make money off of your work. This is one of the primary reasons why so many artists choose to sign contracts with well-established record labels.

Surely, making some sort of investment right now will be beneficial in the long run? However, as your career progresses and other chances present themselves, it is probable that you will come to the conclusion that the contract that appeared to be so desirable at the time is now a significant barrier to your prospective earnings.

1. This is not to imply that being an independent artist is simpler; nonetheless, these are the challenges you will face if you choose to sign with a record company instead of releasing your music independently.
2. You need to be aware of how to market your music across different platforms, as the world of music licensing and copyrighting is a very complex field.

At the end of the day, record companies will always grab the lion’s share of the profit for everything you do. You, as an independent musician, have the capacity to adjust to ever-shifting circumstances within the music industry, which is the third and most significant benefit you receive from being in this position.

When Spotify and other streaming services were first getting their start a decade ago, many musicians did not have the same opportunities to generate money as they have now since there were fewer ways to broadcast music online. A great number of artists are currently shackled by contracts that no longer serve their interests.

Since the environment of streaming has practically democratized the opportunity for generating money, more and more artists are discovering that it is possible to be entirely autonomous and generate a respectable living. This is a truly revolutionary new phenomenon, and the financial potential for independent artists has never been higher than it is right now.

1. According to the findings of recent studies, the amount of money artists make directly from their work has been growing steadily since the year 2015.
2. However, this comes with yet another important disclaimer: nobody is claiming that signing up for a Spotify account would immediately lead to a position of prominence in one’s chosen field.

You are going to require a marketing and promotion plan for your music that has been meticulously created if you want to experience growth that is sustainable. Our group has collaborated with a wide variety of musicians to market them as subject matter experts within their respective niches, as well as to design promotion methods and increase profits from major streaming platforms.

How does an independent artist get paid?

The Pro-Rata Model is used by Spotify. This model allows artists to earn the majority of their income in the form of royalties from streaming, syncs, and radio. In the case of Spotify, the company gives almost half of its revenue to record label partners, while only giving between ten and fifteen percent of its revenue to music publishers and composers.

A “pro-rata” model is one in which all of the revenue from royalties is accumulated in a single pool, and then the money is doled out to the artists in proportion to their “part” in that pool. This is how the model achieves its name. This “share” is dependent on the following: The place from which the music is downloaded or streamed.

The total amount of rivers and streams. The quantity of downloads and streams of the artist The whole sum of money made through royalties throughout the entire industry. Because of this, location is a significant component of this equation because the prices of all digital streaming services vary depending on the region.

1. This indicates that the cost of a premium membership in a certain location affects the amount of money that is generated by users in that region.
2. Streaming that originates in the United States, for instance, is going to be given a higher rating than streaming that originates in Mexico, and so on.
3. The question of who is actually streaming the music also has to be answered.

Are they free members or paid users to the premium service? The amount of income that is created from these two categories of clients has an effect on the overall amount of revenue that is made from royalties. It should come as no surprise that free users will create a lower number of revenue points, while premium users will generate a higher number.

1. This results in a more unequal distribution of income.
2. The remaining 90% of artists only bring in 10% of the cash that is designated for artists, while a small number of really successful musicians (superstars) take home roughly 90% of it.
3. According to these figures, the average amount that Spotify pays its artists for each stream is merely $0.0038.

As can be seen, this business model is only viable for the 0.000002 percent of successful singers that have the type of awareness necessary to amass a significant number of streams. Before any stockholders (such as DSPs, labels, or pubs) are paid, the compensation for artists who receive 10,000 streams, which may seem like a respectable sum, ranges from $60 to $84.

Is 25 too old to start a music career?

This is a worry that almost never goes away for performers. There is no limit to getting older, and it feels that with each passing year you move closer to the point where you are “too old” to have a successful career in music. I’ve come to inform you the following: On the other hand, far too many individuals worry that they are “too old” to succeed in their endeavors, but not nearly enough stop to think about what “succeeding” even means to them.

1. No matter how old you are, you surely still have the opportunity to have a successful career in the music industry.
2. Don’t believe me? Check out this grandpa who has recently begun creating trap music.
3. I had written an essay not too long ago on typical stereotypes that are prevalent in the music industry and how to circumvent them (check it out here ).

The age-related aspects of that paper will be the sole topic of discussion in this post. First, we’ll examine the REASONS WHY age matters, and then we’ll look at the OPTIONS you have if you’re already past the age range that was intended for participants.

If you like to watch movies instead of reading, you may find a video post I produced on this subject way down at the bottom of the page!) You are going to need to be a young artist if you want to have any chance of getting signed to a major label as a pop performer. Even being 25 years old is stretching it in terms of being an emerging artist.

I am aware of how unjust it appears to be. You don’t even come close to being as talented as you are today, and you used to take your music career far less seriously than you do now. Why wouldn’t a label sign you up for their project? If you can believe it, there are genuinely several reasons why they seek persons of a younger age.

Let’s investigate each: A record label views a musician as an investment opportunity. They are investing a lot of time and money in you, and because of this, they want to ensure that they will get A LOT of use out of you during the course of your life. They don’t want to invest a lot of money on someone who will be leaving their job in ten years, therefore they won’t do that.

You may respond to this by saying, “Of course I won’t retire in ten years, I want to do this forever!” That’s great, but how can you promise that it won’t happen again? How are you going to demonstrate that your life won’t undergo any significant shifts between now and then? In point of fact, no one can.

As an investor, you take on a significantly higher level of risk if you have a family that includes children. Artists typically attract followers from their own generation of admirers. There are, without a doubt, certain notable exception. I’m sure there are youngsters who are fans of The Who, and I’m sure there are grownups who are fans of Ariana Grande, but how many? Enough to have a significant effect on their career? Doubtful.

For a number of reasons, you tend to have a preference for artists who are the same age as you. Without a doubt, they are able to. Adults, on the other hand, tend to have a more passive relationship with the musicians they like. Consider the number of shrieking young women and men who chased after Justin Bieber.

• Take it back to N*Sync or The Beatles for a second.
• The adults rolled their eyes, while the young people went completely insane.
• As an adult, you could have a strong desire to go watch your favorite band or musician perform live.
• Having said that, you also have a busy life and you have to pay your expenses, so going to the concert is contingent upon whether or not you can make it work.

Teenagers, on the other hand, are willing to do whatever that is required of them in order to attend the concert. In addition to this, they will spend all of their money on items such as merchandising and follow each and every one of the social media sites.

1. See how having a younger fan base makes a band more appealing to record labels? They desire to have such zeal.
2. They encourage fans to have an unhealthy obsession with their musicians because it will bring in more money for them.
3. This is unfortunate, but that is the reality.
4. Because it is simpler to exert influence over younger people, record companies, management teams, and talent agencies frequently hunt for youthful talent.

If they can get the children to beg their parents for money or other favors, manipulating parents who want the best for their children is also a relatively simple task. Children and adolescents are far less inclined to advocate for themselves than adults are.

• They also lack the necessary life experience to recognize when something is not functioning properly.
• I don’t mean any offense by expressing this, and obviously even grownups may be lacking in life experience at times.
• This is just a fact, and it is one of the reasons why certain record labels and agencies prefer younger clientele.

There is one more reason, although a creepier one, why some individuals may find that working with children suits them better. I don’t want to delve into it here, but I can assure you that it is extremely genuine and that it does occur. There is an entire documentary that focuses on the film industry and how children are misled in the entertainment business.

If you are interested in viewing it, you may do so here; however, you should be prepared for a difficult viewing experience. There is also the tale of Lou Pearlman, the infamous monster who was involved in the formation of both the Backstreet Boys and N*Sync and was improper and manipulative during the entire process.

I’m merely advising you to keep an eye on your children if they have musical aspirations. Because of the ease with which they may be influenced, it is imperative that you keep an eye on them. It is possible to be successful in the music industry without being signed to a label; thus, if you are content with your status as an independent musician, you do not need to sign with any labels.

• To be successful, you will, however, need to keep a few essential points in mind at all times.
• The following are some essential considerations that must not be overlooked: I beg you to put your faith in me on this.
• When you’re hitting 40, acting like you’re still in your 20s is not going to deceive anyone, and to tell you the truth, it’s just a horrible look.

It used to be common practice for artists to misrepresent their age, but these days it’s much simpler to obtain accurate information about a person’s chronological age. This also implies that the lyrics of your music shouldn’t be inappropriate for children.

1. If you are composing for no one but yourself, make songs that are sincere and that listeners your age can identify with.
2. You just need to find a way to get into the market that exists for people of your age and musical tastes.
3. If you attempt to act as though you are 20 years old, you won’t be able to connect with others who are your actual age.

Note: Even if you are not writing for people your own age, you should still ensure that the lyrics are acceptable for that age group. First, you should think about the audience and what they can connect to, and then you should write about it. Those senior artists who are able to gracefully embrace their age are the ones that younger artists look up to the most.

I won’t mention names, but I think we’re all familiar with a few older artists who are desperately clutching to freshness and relevance, and it’s sort of sad that they feel the need to do so. Think about the musicians that you admire who don’t feel embarrassed to publish pictures of their children or grandchildren online and who talk about their past with affection and their future with optimism.

You shouldn’t try to keep your age a secret! Embrace it! Even if you despise the clock, it won’t move any more slowly for it. You’ve matured and gained a significant amount of knowledge, and you now have a lot to show for it. All of those elements help to shape who you are as an artist and contribute to the improvement of your music.

1. If you are unable to obtain a record label to sign you (perhaps because of your age or because of other circumstances), you are going to have to pretend that you are a label on your own.
2. Due to the vastness of the subject matter, I will be publishing a separate piece on the subject the following week.

Visit this page again to view it after it has been uploaded; I will provide a link to it once it is complete. We will go through everything that a label does, as well as how you can do all of those things on your own. There are specific circumstances in which your age won’t have any bearing on your career in the music industry at all.

It doesn’t matter how old you are if you want to get into the music industry as a songwriter or any other job that doesn’t require performing. When it comes to age requirements, there is a lot more wiggle room in music genres other than mainstream music. Regardless of your age, you may have the opportunity to sign with an independent record label if you do not choose to work with a large company.

You might also check this site again the following week for advice on how to become your own record label. YouTube Watch this space! Copy link and share it. Online Shopping on the Internet Tap to unmute If the playback doesn’t start after a short amount of time, you should try restarting your device.

Who is the richest independent artist?

Over the course of his career, he has dedicated more than thirty years on his trade. Therefore, it seems like longevity has continued to favor Aaron Yates. In point of fact, he is included on the Cash Kings List. Naturally, Tech N9ne will be the independent musician who earns the most money in 2021.

After all, Zack O’Malley Greenburg, a former editor at Forbes, is the one who came up with the idea for the “Hip Hop Cash Kings” list. Recently, he has shifted gears and released a list of the rappers with the greatest salaries in 2021. Therefore, as of right now, his website, which is called Zogblog, validates Tecca Nina’s remarkable achievement.

Hip-hop is, by and large, considered to be the most popular musical genre in the United States. According to MRC Data, its demand is about equivalent to the popularity achieved by combining the appeal of country music with rock music. When everything is taken into account, it appears like Mr.K.C., MO is putting on for his city.

In spite of the fact that the epidemic has put a burden on finances, the Everready MC demonstrates that he is aware of how to accumulate and maintain money. As a result, he is succeeding both as a perceptive songwriter and as an adept businessman. It goes without saying that the “previously unknown digital-only catalog agreement that added eight figures” solidly bolsters his already dominant position.

Despite the fact that he enjoys the indie grind, the boss of Strange Music has relationships with two other musicians signed to large labels. In light of this, Birdman, Doja Cat, and the platinum wordsmith will each get a corresponding sum of $25 million in the year 2021.

What genre of music makes the most money?

Explore – Explore Check out the most recent videos, charts, and news here. Check out the most recent videos, charts, and news here. It also should not come as a surprise that the lack of live revenue contributed to a dramatic reduction in the paychecks of music’s top earners, who jointly took home $387 million in 2020, which was a significant decrease from the $969 million they took home in 2019.

Even Taylor Swift, who is that rare artist who has good sales, streaming, and touring figures, had her take-home pay plummet from $99.6 million in 2018 — the previous time she was on the list — to $23.8 million in 2019. When looking at the various sources of money, the income from touring has decreased tenfold, from $779 million in 2019 to $79 million, and it only accounted for 20% of the total compensation that musicians received in 2020.

This information is based on data from Billboard Boxscore. In past years, it has accounted for 75% to 80% of the total money earned by the top 40 Money Makers. The pandemic had a devastating effect on touring revenue, but it lifted other royalty streams as music fans listened to more recorded music from the relative safety of their homes.

This included listening to recorded music via radio, streaming platforms, or the turntable setups they bought with the money they normally would have spent on concerts and festivals. Recorded music royalties increased by 56%, going from $197 million in 2019 to $308 million in 2020, with the increase coming from sales as well as streaming and publication.

Royalties earned by artists via streaming services together climbed by an astounding 82% year over year, from $106 million to $193 million, and accounted for little less than half of the total revenue earned by the top 40 Money Makers. The rise in sales royalties, both digital and physical, was also 39% higher, going from $42 million to $59 million; this is a pattern that has continued thus far in 2018.

This list is comprised of a total of 44 artists, with 22 being modern artists and 18 being heritage painters. (On this particular list, we have only listed living acts.) Rock performers accounted for the most entries, 13, down one from last year; pop acts accounted for nine submissions, down from 14; country artists accounted for three entries, down from eight; and Latin artists accounted for two berths, up one from 2019.

(DJs continue to be featured on the Money Makers list despite the fact that they seldom reveal their live earnings, despite the fact that these profits account for the majority of a DJ’s total revenue. In addition, musicians who have passed away are not included for these rankings.

1. The following week, a piece will be published that examines how well the back catalogs of some of those deceased musicians fared in the year 2020.
2. This year, R&B/hip-hop is represented by 12 artists, which is a significant increase from the year before when it was only represented by three.
3. Because of the large amounts of money that they make performing live, heritage rockers, country performers, and jam bands typically lead the Money Makers list during peak touring seasons.

Hip-hop musicians typically have a strong streaming game, which contributed to the genre’s surge in popularity in the year 2020. Six hip-hop artists that were not selected for inclusion on the 2019 list were among the top 20 on the list that was compiled for this year.

How do unsigned artist make money?

If there is one question that I am consistently asked by artists, it is “how can I begin making money from my music?” This is a very hotly debated subject in the music industry, yet nobody seems to have a definitive solution. People are purchasing fewer CDs and digital downloads as a direct result of the proliferation of streaming services.

1. If people can’t hear you on Spotify, soundcloud, YouTube, etc., how are they going to know your music exists? Spotify pays unsigned artists $0.001 per stream, so you’re not going to get rich through streaming.
2. However, if people can’t hear you on those platforms, how are they going to know your music exists? The most straightforward response to the question “where does money come from?” is that money originates from humans.

People are able to listen to you for free, therefore in order to convince them to pay to hear you, either in person or through your recordings, you need to provide them with something of value, something that they feel would improve their lives in some manner.

• This aspect of your business is referred to as your “Unique Selling Point” in marketing parlance (USP).
• Before we go any further, I am unable to reveal what it is that you are asking about.
• I would advise you to give a lot of thought to determining your unique selling proposition.
• It might be that you produce songs or melodies that have a particularly powerful resonance with a certain group, like single parents, for example.

If so, this could be the reason. You could be able to play an odd musical instrument, such as the harp, or you might have the ability to sing in five different octaves. To put it simply, what characteristics do you possess that make your music sellable? Keeping this in mind, let’s have a look at some potential sources of revenue that you may potentially exploit.

How do I license my music?

Start » Strategy – Through licensing agreements, musicians may generate a sizeable revenue from each of their songs and use that money to further their careers. Educate yourself on the many licensing alternatives available, as well as the positives and negatives of licensing your music.

Earning money by licensing your music is considered passive income. If you follow the correct procedures, you only need to write a song once to make money off of it several times. — Courtesy of Getty Images and DragonImages. If you are a musician who is interested in earning residual revenue, you may want to think about licensing your music to companies that produce films and television shows as well as brands.

A wide variety of businesses, ranging from individual filmmakers to huge movie studios, require music to complement the visual story they tell. And because so many individuals are producing podcasts and webinars in the modern era – all of which require music as background music and music to add excitement to their events – the market is wide open for talented musicians who are able to earn money by licensing their music.

1. There are two different routes you may take to get a license for your music.
2. You are able to distribute what are known as synchronization licenses, or sync licenses, in the business.
3. You also have the option of registering your music with a Performance Rights Organization (PRO), which in the United States would be either ASCAP or BMI.

After that, you will be entitled to income for any corporations or organizations who download and utilize your music.

Is it hard to get into the music industry?

Have you ever thought something along the lines of “I wish I had the talent to make it big?” It’s possible that a lot of people believe skill is the only thing you need to be successful in the music industry, but that’s not the case at all. Unfortunately (or perhaps thankfully, depending on how hard you work! ), the situation is somewhat more complicated than that.

The music business is one of the most difficult sectors to enter into due to its high level of competition; nevertheless, this does not mean that it is impossible to break into. If you put in a lot of effort and follow the procedures that are required, you still could have what it takes to make it in the music industry, regardless of whether you are a Music Producer, an Engineer, or an Artist.

So, what are the next measures that you need to take? Let’s analyze it in more detail! Listing of Contents (Table Of) Hone Your Existing Capabilities Try Something Completely Out of the Ordinary Network With Others Be Resolute Make Sure You Make Use Of These Tools If You Want To Break Into The Music Industry AIM is an acronym for the Atlanta Institute of Music and Media.